Narcyz Roztocki
E-Mail: roztockn@newpaltz.edu
Descriptive Business Analytics or Reporting Business Analytics: reports on insights from processing historical data (e.g. totals, means, medians, standard deviations, skewnesses).
Predictive Business Analytics: uses historical data to forecast the future (e.g. regression analysis).
Controlling Business Analytics: compares the existing against planned performance and, if necessary, recommends corrective actions. This type of Business Analytics relies on “fresh” data.